The Best Time of Year to Buy a Car (Dealer Insider Guide)

large sale banners during a seasonal sales event

Timing can play a role in getting a better deal on a vehicle. While prices vary based on supply, demand, and inventory, certain times of year may provide more negotiating opportunities for buyers.


End of the Year

Many dealerships focus heavily on sales targets at the end of the calendar year. December is often a time when dealerships try to clear remaining inventory before new models arrive.

Buyers may find more flexibility during this period.


End of the Month

Sales teams often track performance monthly. Near the end of the month, some dealerships may be more motivated to complete additional sales.

This can sometimes create opportunities for negotiation.


End of the Model Year

When new model-year vehicles arrive, dealerships may offer incentives on remaining inventory from the previous year.

These vehicles are still new but may be discounted to make room for incoming models.


Holiday Sales Events

Major holidays often include manufacturer promotions or dealership events.

Examples include:

  • Memorial Day
  • Labor Day
  • Black Friday
  • End-of-year holiday promotions

While not every promotion offers large savings, these events can provide additional options for buyers.


A car buyer and dealership salesperson shaking hands

Related Guides

How to Negotiate Car Price
Car Buying Budget Guide
Car Dealer Fees Explained

Start Here: Download the Free Car-Buying Checklist

A simple, practical guide to help you avoid costly mistakes and make confident decisions before you step into a dealership. 

Get Your Free Credit Improvement Guide

Learn how to improve your credit score and qualify for better car financing options.

Please wait...

You’re now one step closer to improving your credit and securing better financing.

Check your inbox for your free guide.
If it’s not there, check your spam or promotions folder.